Macondray

Art Direction, Filming, Video Editing
Creativity can pour from unconventional places.

Meet Adam: bartender at SF’s Macondray, proving creativity doesn’t live only in studios. I developed the concept for this project around Adam, a friend and bartender whose craft behind the bar transforms drinks into performance. I led the creative direction, collaborated on filming, and helped edit the two-minute video that brings his artistry to life.

AD: Me, Cesar Garcia, Consigila Tranquillo