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art director, graphic designer
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Otto's Hot Sauce

Logo and Brand Identity

Otto’s Hot Sauce

Brand Identity, Logo Creation
A San Francisco hot sauce company needed a spicy, new look.

I created a fresh brand identity and logo that capture the punch and personality of the sauce, using bold typography and fiery colors to mirror its flavor. The result is a playful, yet refined system that stands out on the shelf while reflecting the vibrant spirit of San Francisco.